Location / Story
This place is stunning - if you like Big Mountains and outdoor activities. The Hungry Trout Resort is located just outside of Lake Placid, NY, USA, 2 minutes from the foot of Whiteface Mountain, a World Class Ski Resort. If Fishing is more your interest, The Hungry Trout is ALSO located right next door to " The Best Fly Fishing in the Eastern United States ". The proprietors Jerry and Anne Botcher are exceptional hosts, and it bears mentioning that the property also boasts one the BEST 5 star restaurants in the area. So when visiting the Hungry Trout Resort you are pretty well covered.

Challenge
Replace the 4 year old website with a complete re-branding of all online visual collateral, and essentially everything else. The old site was a bit weak. It certainly needed work. To its defense it was a bit old, but it missed its mark and the design limited the ability of the site to show off just how stunning this property really is. Following 3 separate visits, which included renting a crane and chartering a small plane to photograph the property from the air - we are slowly accumulating a large repertoire of images to display this beautiful Adirondack Property.

The Solution
Launched in January 2007, with a complete re-branding and website redesign, The Hungry Trout website is getting an exceptionally high Organic Google Ranking and generating new business with its increased online visibility. The unique visits to this page are massive in a year over year comparison. The design of the site allows for a display of large panoramic images and through a sophisticated CSS we simplified the Google Indexing. We are still tweaking some elements, so expect to hear more about this great little piece of the Adirondack Mountains.