I’ve been in business for over 15 years… and in that time I have had the pleasure of working with some amazing people. I’ve ALSO had the misery of working with people…
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The Art of Branding
Source : www.guykawasaki.com In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent,…
How LaCroix Beat Coke and Pepsi in the Sparkling Water Wars
The generic-looking brand has found a loyal following—particularly on Instagram. Source : www.bloomberg.com When big brands such as Coca-Cola and Nestlé started introducing their own lines of lightly flavored sparkling water two years ago,…