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The Real Generation Gap: How Adults and Teens Use Social Media Differently

The Real Generation Gap: How Adults and Teens Use Social Media Differently

Source : entrepreneur.com

There is no magic bullet when it comes to connecting with your customers online, but understanding their social media habits is a good place to start. According to a recent study from the Pew Research Center, 81 percent of teens and 72 percent of adults are active on social media. While that’s a sizeable audience, the two age groups use each network differently.

Their research found that both groups use Facebook the most — 94 percent of teens and 67 percent of adults. However, adults are Pinning and Instagramming more while teens are more active on Twitter.

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