Source : entrepreneur.com
In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your online audience — and your customers.
Having a website but not knowing how people use it is like talking without listening. Whether you’re selling products, driving customers to offline stores or building your brand, Google Analytics takes the guesswork out of measuring how well you’re achieving your website goals.