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What Your Company Logo Says About Your Brand

What Your Company Logo Says About Your Brand

Source : entrepreneur.com

A truly great company logo becomes synonymous with its identity. Think about the McDonald’s golden arches, Apple’s apple, Coca-Cola’s cursive typeface, Nike’s swoosh and all the other iconic brand images that you remember.

But what does a logo say about your company?

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Turning Customers Into Brand Evangelists

Turning Customers Into Brand Evangelists

Source : fastcodesign.com

TO GROW YOUR BRAND, KNOW WHAT PEOPLE FIND MEANINGFUL, CONNECT WITH THEM THOUGHTFULLY, CREATE JOY THEY CAN’T LIVE WITHOUT, AND BELIEVE IN YOUR EMPLOYEES.

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GUARD YOUR ONLINE IDENTITY OR AN AD FIRM MIGHT STEAL YOUR FACE

GUARD YOUR ONLINE IDENTITY OR AN AD FIRM MIGHT STEAL YOUR FACE

Source : fastcocreate.com

We’ve had nightmare reminders of the dark possibilities waiting for people who share their personal info on social networks. But now we’ve got a vivid demonstration, complete with face appropriation.

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Web Design 101: How Typography Affects Conversions

Web Design 101: How Typography Affects Conversions

Source : entrepreneur.com

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious features we all like to play around with.

But there is one element often underestimated in its affect on conversions.

I am talking about typography.

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Retailers Seek Partners in Social Networks

Retailers Seek Partners in Social Networks

Source : nytimes.com

Just a few years ago, the retail industry was deeply shaken by a growing trend in store browsing — shoppers wandering around the aisles with their cellphones, surveying the merchandise while looking online for somewhere else to buy it for less.

Some retailers explored blocking Internet service in stores. Others swapped out bar codes to make them incompatible with their competitors’. But ultimately, most major retailers decided that many customers would be on their phones regardless of what stores did — so they decided to get on their customers’ screens.

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12 Social Marketing Strategies to Grow Your Online Sales

12 Social Marketing Strategies to Grow Your Online Sales

The biggest challenge that online store owners face is increasing traffic to their ecommerce store. Knowing where to start and how to stand out from the thousands of other shops that are competing for the same traffic is a daunting challenge.

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How Experiential Marketing has Changed in a Social-Local-Mobile World

How Experiential Marketing has Changed in a Social-Local-Mobile World

Source : www.fastcocreate.com

When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing–brand ambassadors passing out product samples or a car parked out in front of an event space.

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Getting Press: 8 Tips for Going Hyperlocal

Getting Press: 8 Tips for Going Hyperlocal

Source : www.inc.com

National advertising campaigns might sound amazing in theory, but an entrepreneur’s secret marketing weapon could be waiting right outside the front door. We asked eight successful founders from the Young Entrepreneur Council to name some creative ways  businesses can use hyperlocal press to their advantage. Here are their best answers.

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Infographic: Fast-Food TV Advertising Aimed At Kids

Infographic: Fast-Food TV Advertising Aimed At Kids

Source : rwjf.org

Fast-food companies emphasize toy giveaways and movie tie-ins when marketing to kids on television, which suggests the industry is not abiding by its own pledges regarding child-directed marketing. Learn more about fast-food marketing and share the infographic below with others.

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Make Your Business Searchable with Google Local Business Listings

Make Your Business Searchable with Google Local Business Listings

Source : lerablog.org

Google makes use of information from several options to prepare local company listings. Each list involves data from more than one option, for instance third party companies, edits from users, and verified records of the business.

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