Off
View Post
Engaging Customers On Their Own Terms: Exceptional Digital Experiences

Engaging Customers On Their Own Terms: Exceptional Digital Experiences

Source : wired.com

There’s a new customer in town and they mean business — digital business. Thanks to the growth of online, mobile, commerce and social business, the rise of the digital consumer has forced companies to revaluate how they conduct business across all the touch points audiences choose. These companies either adapt, or else risk being left in the cold by their competitors who are opting for personalized interactions with their key stakeholders: customers, employees and partners.

Continue Reading →

Off
View Post
To Sell Stuff Online, Make It Easy to Buy in the Bathroom

To Sell Stuff Online, Make It Easy to Buy in the Bathroom

Source : wired.com

Thanks to the Apple iPad and other tablets, people are now shopping on the couch, in the bed, and in the kitchen, not to mention the most comfortable of “lean-back” environments: the bathroom.

Continue Reading →

Off
View Post
Key Ingredients to a Winning Mobile Content-Marketing Strategy

Key Ingredients to a Winning Mobile Content-Marketing Strategy

Source : entrepreneur.com

When you think about the different ways customers land on your company’s website, mobile is most likely a growing driver of traffic. According to the latest statistics from Pew Research, 56 percent of Americans own a smartphone and 34 percent own a tablet. Then consider that 63 percent of smartphone owners use their devices to go online.

Continue Reading →

Off
View Post
MOBILE PHONE PAYMENTS ARE ON THE RISE, AND STARBUCKS IS LEADING THE CHARGE

MOBILE PHONE PAYMENTS ARE ON THE RISE, AND STARBUCKS IS LEADING THE CHARGE

Source : fastcompany.com

An interesting titbit was buried in last week’s financial results from Starbucks: Mobile phone payments in the firm’s coffee shops have crossed the 10% threshold. Good news for Starbucks’ Chief Digital Officer Adam Brotman, whose next initiative, the wireless charging mat, hits Silicon Valley shops next month.

Continue Reading →

Off
View Post
In Africa, memory cards are the new cassette tapes

In Africa, memory cards are the new cassette tapes

Source : dailydot.com

African musicians are increasingly turning to memory cards from mobile phones to distribute music.

With access to the Internet limited and prohibitively expensive, cell phones are a cheap alternative for storing and sharing information. Africa also has a higher rate of mobile use than either the United States or Europe, having grown 40-fold in the last decade.

Continue Reading →