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Pinterest Drives ‘Reverse Showrooming’ At Bricks-And-Mortar Retailers

Pinterest Drives ‘Reverse Showrooming’ At Bricks-And-Mortar Retailers

Source : businessinsider.com

Pinterest, and specifically the act of “pinning,” is driving people into stores and influencing purchase decisions.

Recent data distributed by Vision Critical and highlighted in the Harvard Business Review found that 21% of Pinterest users had bought an item in a store after pinning, repinning, or liking the item on the site.

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Mindboggling Facts That Will Make You Care About Pinterest

Mindboggling Facts That Will Make You Care About Pinterest

Source :  readwrite.com

Pinterest isn’t going away and it’s only getting bigger. Here’s why it’s the social platform to watch.

Allow this veteran Pinterest observer to get angry for just a moment: It really grinds my gears when people call Pinterest a “niche” social network.

Sure, it’s old news that Pinterest is used predominantly by women. But since when is 50 percent of the human population considered a niche interest group?

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