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10 Ways That Small Businesses Can Enchant Their Customers

10 Ways That Small Businesses Can Enchant Their Customers

Source : linkedin.com

I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn’t matter to me. I love to find great products and services made by entrepreneurs who are trying to change the world. And I love to help small business owners because they aren’t flying around in corporate jets and lunching with investment bankers. I’d like talk about 10 ways that small businesses can enchant their customers. I define enchantment as the process of delighting people with a product, service, organization, or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial. Don’t you want your small business to more enchanting?

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When Informed Shopping Is Dumb Shopping

When Informed Shopping Is Dumb Shopping

Source :  wired.com

Houzz, an online hub for home-remodeling fanatics, just unveiled a curious new feature. It’s called the “Real Cost Finder,” and the idea is to help homeowners estimate the total cost of big remodeling jobs and, in the process, keep a lid on their expenses.

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Change Your Traffic Can Believe In

Change Your Traffic Can Believe In

Source : signetinteractive.com

Whether your business is a retail shop or a service-oriented website, how often do your best customers visit? How often do you visit your favorite store or website? If you’re not hitting up Target at least a few times a month, you at least have a friend or family member who is.

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Outsmarting Wal-Mart

Outsmarting Wal-Mart

Source : hbr.org

For a lot of retailers, the notion of competing against Wal-Mart seems daunting, if not futile. Yet a few are quietly and systematically doing just that. The CEO of one successful competitor described his strategy by citing an old saw: “It’s like the two outdoorsmen who wake to find a raging bear at their campsite,” he said.

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Click-to-Brick: Why Online Retailers Want Stores in Real Life

Click-to-Brick: Why Online Retailers Want Stores in Real Life

Source : businessweek.com

It doesn’t feel so long ago that brick-and-mortar retailers were rushing to develop online stores. Now that evolution often happens in reverse: Retailers start online and migrate to the real world, where customers can touch, taste, and try on their goodies.

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Using Pinterest’s social cred to get in-store shoppers to make purchases

Using Pinterest’s social cred to get in-store shoppers to make purchases

Source : www.gigaom.com
SUMMARY:What’s the newest way to prove to your in-store customers that a product is popular online? Nordstrom is tagging products with the Pinterest logo as a kind of social proof for potential buyers.