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Selling to the Frictionless Consumer

Selling to the Frictionless Consumer

Source : linkedin.com

In physics, friction is the enemy of efficiency. It bleeds energy out of a machine or system, generating heat and noise. The Second Law of Thermodynamics (entropy always increases) means that some friction is inevitable, but the less friction a system generates, the better. Friction is absolute waste. It has no redeeming attributes.

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