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Why Universities Need to Get Social

Why Universities Need to Get Social

Source : www.wired.com

Social media has become such an essential part of business that universities have begun to implement social media courses across a variety of programs – from communications to marketing to business management. While universities are quick to teach of the benefits of social media, they tend to be a bit slower in implementing it into their own ecosystem as they have yet to use it in a way that can bring them the social media success similar to large companies such as Virgin America, Intel, and Nordstrom.

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3 Annoying Social-Media Mistakes Businesses Need to Avoid

3 Annoying Social-Media Mistakes Businesses Need to Avoid

Source : entrepreneur.com

Are your social-media marketing habits attracting people to your brand or scaring them off? If you litter your Twitter feed, Facebook page and Pinterest boards with blatantly self-centered, hard sales posts — or even insensitive, potentially offensive posts — you could be guilty of sending your followers packing, right along with their spending cash.

Here’s a short list of notorious social-media mistakes business owners should remember to avoid and why :

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7 Habits of Highly Effective Social Leaders

7 Habits of Highly Effective Social Leaders

Source : www.wired.com
Image: hanspoldoja/Flickr

Leaders that ignore the Social Business Revolution will be replaced. If you don’t buy into it, your competitors will — they’ll take your job, your company, and your place in history. Sound far-fetched? It happened during the industrial revolution leading to mass production, the digital revolution leading to eCommerce services — and it’s happening again today.

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What’s The Best Time To Share Social Content?

What’s The Best Time To Share Social Content?

Source : forbes.com

There seems to be an optimal time for everything – from eating and napping to working out and communicating with friends. Timing affects the way we all behave in day-to-day interactions, whether we are conscious of it or not. And the same proves to be true for social sharing.

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7 Types of Popular Social Media Fans

7 Types of Popular Social Media Fans

Source : sociallystacked.com

Social media users come in all shapes and sizes – and each one of them has unique ideas about what they are looking for when they seek out your social media account. Value all of them, and engage them in ways that benefit everyone.  Proper engagement can increase brand awareness, help boost your online and offline sales, and increase your membership recruitment or donations.

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State Department bureau spent $630,000 on Facebook ‘likes’

State Department bureau spent $630,000 on Facebook ‘likes’

Source : washingtonexaminer.com

State Department officials spent $630,000 to get more Facebook “likes,” prompting employees to complain to a government watchdog that the bureau was “buying fans” in social media, the agency’s inspector general says.

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This Is The Best Ad Campaign In App History

This Is The Best Ad Campaign In App History

Source : www.techcrunch.com

What better way for an anti-social app to get noticed than by insulting its target audience? London-based app design studio ustwo has just put up a pair of billboards in the hipster heartland of Shoreditch, East London, a stone’s throw from where its own studio is based, which brazenly proclaim: You have no friends and No one likes you.

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The New Mad Men Of Advertising Are… Everywhere

The New Mad Men Of Advertising Are… Everywhere

Source : www.readwrite.com

Crowdsourced advertising platforms – some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. 
Companies such as TongalZooppaPoptent and others are tapping the crowd for talent and hoping to leverage social media’s expanding reach and real-time impact to strengthen ties between products and people.

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Escape from PRISM: how Twitter defies government data-sharing

Escape from PRISM: how Twitter defies government data-sharing

Source : www.theverge.com

The company has a reputation for fighting back against government information requests. But how long can it hold out?

When the list of prominent internet companies participating in a semi-secret government surveillance program called PRISM leaked, most of the world’s massive tech firms were not on it. But one company received particular attention for its absence: Twitter, which was approached by the National Security Agency but never joined the program. “Twitter deserves kudos for refusing to give in,” wrote Techdirt.

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Turkish protesters use Indiegogo to buy space in the New York Times

Turkish protesters use Indiegogo to buy space in the New York Times

Source : www.dailydot.com

It took Turkish protesters less than a day to raise $63,890 online for a full-page ad in the New York Times.

That’s $10,000 more than they’d asked for.

It’s been a confusing whirlwind of conflict in Turkey since May 27, when protesters occupied Istanbul’s Gezi Park to protect it from being replaced by a mall and were quickly embroiled in violence with police. That confusion has been multiplied by a near-blackout of the subject on traditional Turkish media, leaving Turks and the rest of world to scramble to social media for explanations.

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