Archive

Source : www.wired.com

Social media has become such an essential part of business that universities have begun to implement social media courses across a variety of programs – from communications to marketing to business management. While universities are quick to teach of the benefits of social media, they tend to be a bit slower in implementing it into their own ecosystem as they have yet to use it in a way that can bring them the social media success similar to large companies such as Virgin America, Intel, and Nordstrom.

Continue Reading →

Source : entrepreneur.com

Are your social-media marketing habits attracting people to your brand or scaring them off? If you litter your Twitter feed, Facebook page and Pinterest boards with blatantly self-centered, hard sales posts — or even insensitive, potentially offensive posts — you could be guilty of sending your followers packing, right along with their spending cash.

Here’s a short list of notorious social-media mistakes business owners should remember to avoid and why :

Continue Reading →

Source : www.wired.com
Image: hanspoldoja/Flickr

Leaders that ignore the Social Business Revolution will be replaced. If you don’t buy into it, your competitors will — they’ll take your job, your company, and your place in history. Sound far-fetched? It happened during the industrial revolution leading to mass production, the digital revolution leading to eCommerce services — and it’s happening again today.

Continue Reading →

Source : forbes.com

There seems to be an optimal time for everything – from eating and napping to working out and communicating with friends. Timing affects the way we all behave in day-to-day interactions, whether we are conscious of it or not. And the same proves to be true for social sharing.

Continue Reading →

Source : sociallystacked.com

Social media users come in all shapes and sizes – and each one of them has unique ideas about what they are looking for when they seek out your social media account. Value all of them, and engage them in ways that benefit everyone.  Proper engagement can increase brand awareness, help boost your online and offline sales, and increase your membership recruitment or donations.

Continue Reading →

Source : www.readwrite.com

Crowdsourced advertising platforms – some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. 
Companies such as Tongal, Zooppa, Poptent and others are tapping the crowd for talent and hoping to leverage social media’s expanding reach and real-time impact to strengthen ties between products and people.

Continue Reading →