Brief
Search Engine Optimization will improve a website’s visibility in organic search engine results by optimizing content, structure, and metadata for relevant keywords.
The objective of the Planetpaper.com website is to create a user-friendly and efficient online platform that showcases the company’s wide range of paper products. Driven by original photography, custom content, the website offers a seamless browsing experience, allowing customers to easily find the products or services they need.
Quarterly reviews of content and messaging ensure Planet Paper Box is up to date with the latest offering. The website provides relevant and up to date information such as products, services, and easy contact details. The overall goal is to build a professional, reliable, and visually appealing website that encourages customer engagement and loyalty.
Process
Implementing a structured and measured monthly SEO program offers several advantages for a website, PlanetPaper.com fine tunes it’s efforts on a regular basis to ensure consistent returns.
By consistently monitoring and optimizing the website’s core content and structure, a monthly program improves the website’s organic search ranking, which increases visibility, traffic, and engagement. Our carefully defined and executed SEO program improves the user experience, making it easier for customers to find and navigate the website. Achieving and maintaining a good organic ranking is crucial for long-term success, as it can provide a consistent flow of targeted traffic without relying on the limitations of paid advertising. Working with the publishers of one of the largest trade magazines in North America we secured some earned media for Planet Paper which further enhanced its online and offline credibility.
Result
For the past 4 years our SEO support program has returned significant value to PlanetPaper.com.
By optimizing their website for organic search, they have increased their online visibility, attracted more organic traffic, and convert more leads into paying clients.
Our well-executed SEO program has also help establish the company as a credible and trustworthy source of information, which has supported and increased customer trust and loyalty. Ultimately, a successfully executed SEO program has helped Planet Paper Box gain a competitive advantage in the market and grow their revenue over time, while also providing a consistent flow of targeted organic traffic to their website.
