[dropcap style=”color”]W[/dropcap] orking extensively with the planet Group for the past 10+ years, I One Media was tasked with building out it first-ever online presence For a planet protective. We conducted thorough interviews with key stakeholders in the organization, did a cross-competitive analysis of the protective packaging landscape, and interviewed all the members of the sales team to determine how we can best support their sales efforts. All photography used for the website was produced on location, to ensure an authentic online experience. In addition, we did some simple video of production to better illustrate the service offering. Currently, we are connecting with trade publications in the packaging space to garner editorial content to promote this great Canadian company.