Source : socialmediatoday.com
With people spending a significant amount of time on social networks, companies are also flocking to the different available platforms. This is as simple as businesses going to where people are, hoping these people will listen to their message and eventually buy products.
This infographic from Top Web Design Schools says, however, that not all social media platforms are created equal for marketing to audiences.
Source : socialmediarevolver.com
Search Engine Optimization (SEO) has been huge for years now and there have been millions of articles published about it. When you’re new and you don’t have any idea where to start it’s likely you have tried to search for tips you hope will give you great results. The only problem with this is that some of the articles you find will be very old and the techniques they describe won’t work anymore.
Source : prdaily.com
We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands.
Alas, there isn’t.
Source : rohitbhargava.com
In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years.
Skittles decided to tap into the growing popularity of Twitter and engage their youth audience with an idea that probably seemed brilliant on a whiteboard. They replaced their usual brand homepage with an automated stream of Tweets from anyone who mentioned their brand name. It was unfiltered, bold, risky …
Source : rebekahradice.com
Has your social media content hit the skids? Does it feel dry, lifeless and completely devoid of any engaging wit or interesting banter? If so, you’re not alone.
Source : entrepreneur.com
Some small businesses are getting creative and earning their social media followers’ trust — and their dollars — by ditching the one-way hard sell that’s all too common on Facebook and Twitter.
Source : nytimes.com
Just a few years ago, the retail industry was deeply shaken by a growing trend in store browsing — shoppers wandering around the aisles with their cellphones, surveying the merchandise while looking online for somewhere else to buy it for less.
Some retailers explored blocking Internet service in stores. Others swapped out bar codes to make them incompatible with their competitors’. But ultimately, most major retailers decided that many customers would be on their phones regardless of what stores did — so they decided to get on their customers’ screens.
Source : www.problogger.net
Does social media drive sales?
I’ve been asked this question quite a few times lately from business owners trying to get their head around how to use social media in their online marketing mix. Many of them tell me that they don’t see a direct return on investment from their use of Twitter, Facebook and other social networks.
Source : entrepreneur.com
Q: What tips do you have for small and midsize businesses on a tight budget to get started using social media sites like Facebook and LinkedIn, along with website development and search engine optimization?
Source : entrepreneur.com
We’re approaching the anniversary of Hurricane Sandy. With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media.
![Selling on Social Media [INFOGRAPHIC]](http://www.ionemedia.com/wp-content/uploads/2013/07/Social-Media-header.jpg "Selling on Social Media [INFOGRAPHIC]")
