Source : www.digitalmediazone.ryerson.ca
Although TV, newspaper and radio ads are not out of fashion yet, the sources of advertisement for businesses have become increasingly internet-based. Big businesses, which can afford launching large promotional social media campaigns on the web by producing multimedia content that targets their audience, for instance, can greatly benefit from active Internet promotion. Small businesses, however, do not necessarily have a budget to build an online marketing strategy. But can small businesses do without social media and still thrive in today’s competitive world?
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