Brief
When Propel Research engaged us, their goal was clear: to establish a strong online presence that communicates the depth and impact of their clinical research programs. While the team was already achieving significant results within the medical community, their digital footprint did not fully reflect their credibility or reach.
The challenge was to design a website that would serve multiple audiences — including clinicians seeking collaboration, students and trainees looking for opportunities, funders evaluating impact, and members of the public eager to understand and support the work. Propel needed a platform that could highlight their growing body of research publications, showcase ongoing clinical trials, and create clear entry points for partnerships, training, and volunteer engagement.
In addition to the website project, we were also tasked with refining the Propel Research logo and vectorizing it to ensure scalability, clarity, and consistency across digital and print applications. This branding upgrade was an important step in creating a professional identity that could grow alongside the organization.
Process
Our process began with a complete restructuring of content to align with Propel’s key focus areas: clinical trials, health services research, translational science, training programs, and publications. This allowed the site to speak directly to its varied audiences while remaining easy to navigate.
The new design prioritized clarity and accessibility, with modern, responsive layouts that present complex medical research in a user-friendly format. We emphasized Propel’s measurable impact — including grant funding, publication volume, and citation metrics — to strengthen credibility and support funding efforts. Storytelling elements were woven into the structure to illustrate the real-world benefits of their research, connecting technical content with human outcomes.
Alongside the website development, our design team refined the Propel Research logo, enhancing its balance and readability. By vectorizing the logo, we ensured that it could be scaled without loss of quality, providing a versatile identity for use across web, print, and presentation materials. This not only reinforced Propel’s professionalism but also gave them a unified visual brand to carry forward.
To drive engagement, calls to action were integrated throughout the site, inviting visitors to join training programs, volunteer in clinical research, or explore opportunities for collaboration. At the same time, the site was optimized for search engines with carefully crafted meta descriptions, keyword-rich headings, and schema markup, ensuring Propel’s research could be discovered by healthcare partners and academic institutions worldwide.
Result
The launch of the new Propel Research website has transformed the way the organization communicates its mission and achievements. The site now acts as a central hub for clinical research, attracting both professional collaborators and public audiences.
Research publications are more visible, updates on clinical trials are easier to access, and opportunities for training and volunteer involvement are clearly highlighted.
Since going live, Propel has seen stronger engagement from academic partners, an increase in trainee applications, and greater visibility for their work in translational science and health services research. The optimized content has improved organic search performance, driving qualified traffic from universities, healthcare institutions, and research collaborators.
The refined and vectorized logo has also provided Propel with a professional and consistent identity that strengthens their brand presence across platforms. Together, the branding and website have positioned Propel Research as a trusted leader in clinical research and healthcare innovation. The result is a digital platform and visual identity that not only inform but inspire, empowering Propel to expand their reach and impact in the years ahead.
