Brief
The objectives of the Barberhood website are to attract and retain customers by providing a comprehensive online experience that showcases the quality and uniqueness of their barbering services.
The website aims to build brand awareness, establish a strong online presence, and increase customer engagement through interactive features such as online appointment booking, client reviews, and social media integration. By leveraging digital marketing strategies such as search engine optimization (SEO) and social media advertising, the Barberhood website aims to reach a wider audience and promote their services to potential customers.
Process
The marketing plan for the Barberhood website is centered around establishing a strong online presence and building brand awareness through targeted digital marketing efforts.
This includes leveraging social media platforms, such as Instagram and Facebook, to showcase their services and engage with their audience. Additionally, we plan to leverage Google Maps to help promote the business and increase local visibility. This includes optimizing their Google My Business listing, adding location-specific keywords to their website content, and encouraging customers to leave reviews on Google. By utilizing these strategies, we aim to increase the visibility of the business online and attract new customers to the barbershop.
In addition we leveraged careful URL planning to ensure the new location would be found on google search.
Result
The marketing efforts for Barberhood’s website have produced significant results, with increased brand awareness and engagement among their target audience.
By leveraging both Google Business Tile and Google Maps, we have been able to increase their online visibility for local search and capture new local search traffic.
Careful URL planning has allowed Barberhood to capture specific search terms related to their services, leading to improved search engine rankings and more traffic to their site. The website’s user-friendly interface, social media integration, and online booking system have also contributed to an increase in new customers, client retention and satisfaction. Overall, the marketing strategies employed have been successful in achieving the business’s goals of establishing a strong online presence and attracting new business.
