Some SEO tips to get you started…
With over 25 years in digital marketing, I One Media has grown into a premier agency serving businesses across Ontario, Canada, and the U.S. Our team is committed to ensuring your business gets the visibility it deserves when it matters most. Here are expert strategies to help your business shine in local search results on Google.
How to Optimize Your Local Ranking on Google
As the founder of I One Media, a digital marketing agency with decades of experience, I understand the importance of standing out in local searches. Here’s how you can improve your Google ranking and make a bigger impact on your local market.
Manage Your Business Profile for Maximum Visibility
When customers search for nearby businesses, Google displays local results in Maps and Search. For example, if someone searches “Italian restaurant,” Google suggests options based on proximity, relevance, and visibility.
To boost your local ranking, claim and optimize your Google Business Profile. This lets Google accurately display your business as a local result. Learn more about how Google uses business information to increase search visibility.
Keep Your Business Info Updated for Stronger Visibility
If your business isn’t showing up in local searches, check that your Google Business Profile is complete, accurate, and engaging. Accurate information helps users find you more easily, which in turn improves your ranking.
Pro Tip: For businesses with multiple locations, edit details in bulk using a spreadsheet.
Ensure Complete Business Data
Local search results favor businesses with complete information. Keep your profile updated with essential details to appear in the right searches.
Key elements to include in your profile:
- Physical address
- Phone number
- Category
- Attributes (e.g., “wheelchair accessible,” “outdoor seating”)
Verify Your Locations
Verification increases your chances of appearing in local results across Google Maps and Search. Verified businesses are more likely to show up because they build user trust.
Keep Your Hours Accurate
Update business hours regularly, including holiday hours, so customers know when to visit. Accurate hours help build confidence for both new and returning customers.
Manage and Respond to Customer Reviews
Customer reviews affect how others perceive your business, and positive feedback can greatly enhance your visibility. Engaging with reviews shows customers you value their feedback and encourages them to leave more, further boosting your profile.
Add Photos to Enhance Your Profile
Quality photos help showcase your offerings and attract potential customers. Adding images to your profile strengthens your appeal in local searches, letting customers see exactly what you have to offer.
Display In-Store Products
For retail businesses in the U.S., Canada, the U.K., or Ireland, displaying in-store inventory in your profile can help convert online searches into in-store visits. Use Google’s Local Inventory app to connect your POS system and automatically update your profile with in-store products.
Understanding Google’s Local Ranking Criteria
Local search results are based on relevance, distance, and prominence. These factors work together to determine the best matches for each search.
- Relevance: How well your business profile matches what the user is looking for. Detailed information helps Google connect your business to the right searches.
- Distance: Proximity to the search location. If the location isn’t specified, Google estimates based on available data.
- Prominence: The popularity or recognizability of a business. Google considers offline factors, online presence (e.g., links and directories), and customer reviews to enhance visibility.
Important Note: While you can’t pay to improve your Google ranking, these steps will help you enhance visibility and connect with more local customers.
Leverage these tips from I One Media, where we specialize in boosting your local and national presence. Interested in elevating your profile? Let’s connect, and before we get started, here are three questions to make sure we tailor our approach to your needs:
- Who are your primary local competitors, and what sets your business apart?
- What specific geographic areas or neighborhoods are you targeting for greater visibility?
- Are there unique products, services, or events you’d like to emphasize in your profile?
Let’s talk about how we can help you stand out in local search results!