In today’s fast-changing marketing landscape, building long-term client relationships isn’t just about delivering results—it’s about understanding your clients on a deeper level and personalizing the experience at every step. At i One…
Marketing
5 Digital Marketing Trends New Businesses Should Watch
Spring 2025 is already buzzing with digital marketing innovation, and new businesses have a major opportunity to capitalize on the latest trends to build traction early. Staying ahead of the curve not…
AI-Powered Marketing: How Canadian Businesses Are Leveraging Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing digital marketing, and Canadian businesses are quickly adapting to this transformation. From content creation to data-driven decision-making, AI is streamlining marketing efforts, enhancing customer experiences, and driving…
Strategic Collaborations & Micro-Influencer Marketing
Strategic Collaborations & Micro-Influencer Marketing In an era where social media dominates brand engagement, strategic collaborations and micro-influencer marketing have become vital tools for businesses looking to expand their reach, connect with…
Hyper-Personalized Email & SMS Marketing
Hyper-Personalized Email & SMS Marketing: The Revenue Booster for SMBs With competition growing, customer retention and direct engagement are more critical than ever for businesses in Ontario’s smaller communities. Email and SMS…
The Value of Active Google Reviews for Business
The Value of Active Google Reviews for Business Introduction to Google Reviews Have you ever wondered how vital those little stars and comments are next to a business’s name on Google? Those…
Embracing Local Events : Thrive in the Summer of 2023
As we step into the summer of 2023, Businesses face exciting opportunities to enhance their growth and visibility. By capitalizing on local events, these businesses can harness the power of community engagement…
The Shift in Social Media Marketing in 2023
Social media marketing offers brands a huge opportunity to engage with their customers in the channels of their choice. Influencer caution. Brands should carefully choose influencers who align with their target audience…
The makers of the virtual influencer, Lil Miquela
Brud, the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful.…
Selecting the right visual content for your brand
Source : gettyimages.com In the social media age, video is an essential tool to market and amplify your brand. Producing the right content can establish an emotional connection with your audience.